Like the African American artwork that I would see in my mom’s house or my grandma’s house. I wanted the artwork to really be classic and to remind me of the artwork that I saw growing up in my house. What inspired this scene of a gathering on the beach? Tell me about the artwork for the album cover of Protea that you incorporated into your collaboration with Dinner Service. If the music is not making as much money then you know it we’ll do something else that’s why we get into real estate, whatever, I just like to stay authentic on the music side no matter what. The money side will figure it out on its own, you know. I feel like for an artist it’s always a struggle to stay authentic and I think I balance it just by leaving the music alone and trying to keep the music authentic no matter what. You talk a lot about how you value authenticity in your music, how do you balance the pressure of producing commercial music while simultaneously creating an authentic album? So it would be a good thing to be able to like support them in that way again, you know. I remember seeing the feeling that these kids would have when somebody was taking videos and reporting on them and making highlight reels of them when they were in high school. It’s cool to see those kids come from High School to College and then get into the NFL or the NBA. Yeah it feels good to give back to roots, I feel like that was a time in my life when I was shooting videos for the NYCSNetwork like high school sports and you get invested in the kids that are coming up. Given that you grew up in NYC following high school sports, how does it feel to have that full circle moment now that you’re investing with NYC Sports Network? But I’m always incorporating Brooklyn, where I'm from, things that I've been through and how things that I’ve been through are affecting my life now, how they have helped me, how they kind of toughened me up, you know but what I write about is my life, my real life. I think it comes in and out depending on what song it is or what the song is about. How do you incorporate your upbringing in Brooklyn into your music? Sometimes I can’t really communicate something until I write about it, so writing about it through music has always helped me make sense of what’s going on in my head. How do you use making music to work through everyday challenges on your own?įor me, writing and making music is a way to express what's going on in my mind and all the inner chaos that’s happening. I believe this song is about letting yourself be free from every other voice but the one guiding you internally.Your music provides an escape for a lot of people from the everyday noise, negativity, and allows them to listen to something more authentic and uplifting. Talking on the single, Adekunle reflects, "The truth about freedom is it is only found in clarity of self. The song and video pairing are essentially a great concoction of thoughtful elements, including some stunning choreography and beautiful shots that really capture the light and thoughtful vibe of this hit. After witnessing sweeping vistas of desert terrain, we arrive in a field near where Adekunle can be found, and we follow his journey from there. She addresses Adekunle, instructing him to focus on his own path, with verses like, “Son of a warrior, you are a warrior / pay them no mind,” reflecting the inner-peace seeking sentiments of the single. Tapping into Adekunle’s Nigerian roots and wise worldview, the release is tinged with a sense of the spiritual, with the track’s music video opening with the voice of Kosoko chanting in the style of traditional Yoruba praise poetry. Written with a sense of calm that the title suggests, ‘It Is What It Is’ is a song about acceptance and embracing life as it stands. Afropop star Adekunle Gold offers his first single from his forthcoming album, ‘It Is What It Is’, featuring some wonderfully sung verses from his sister, Adekunbi Kosoko.
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